I love when people wear their company logos.
May 7th, 2012 by admin
It makes random connecting so much easier.
v They’re kind of like bumper stickers on cars — they give you information about the owner. And they make it so natural to start a conversation. “You work for those guys?”, is a perfect question for starting a conversation. Most people will light up when you ask, and most of the time will respond affirmative. I say most of the time because it’s possible they’re wearing someone else’s logo, or garment for that matter, but that’s unlikely. It’s also possible they hate their company, but that’s also unlikely, especially if they’re wearing the logo. So back to the conversation…”How long’ve you been with them?”, is a great follow up. And from there, “what do you do for them?”, asked with authentic curiosity will help you guide the conversation to discover what is possible. If you know someone who works at the same company, you might ask if they know them. If you know something about the industry, you might remark on it. If you want to know more about the industry, you can ask.
… When someone wears a piece of clothing with their company logo on it, they’re usually proud of it. And they’re usually willing to talk about it. After all, it’s there for all to see. What a great invitation to connect, to converse, to explore and to learn. From there, anything is possible.